Why we love HipChat
Estimated reading time: 6 minutes
Posted on March 4, 2014

6 Reasons To Love HipChat

Having been clear advocates of Skype for quite a long time, a couple of months ago we decided to switch to HipChat instead. Since that moment we’ve been considering ourselves nothing but religious HipChat users happy enough not to come back to Skype again. Well, to be completely honest, we do use Skype but it’s more the exception than the rule.

N. B. The topic is obviously not new with lots of people having strong opinions on it: they either have started benefiting from HipChat much earlier or haven’t accepted it at all. But anyway, there are those who are still deciding or haven’t even considered trying HipChat, and that’s whom we might help in the first place.

And my apologies in advance for being developer-ish and using geeky language :)

I’d like to describe issues we’ve faced before moving to HipChat and reasons for doing it as well as perks we’ve got.

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Best Productivity Tools
Estimated reading time: 6 minutes
Posted on March 31, 2013

Productivity Tools We Love

No matter what profession you’re working in, efficiency matters. Being able to get more done in less time is the key to getting ahead. But productivity isn’t just about working harder, it’s about working smarter.

Fortunately, with a huge number of useful tools on the market today, there’s never been a better time to take advantage of the online resources to increase the amount of work you’re able to accomplish. The following ones are just a few of our favorites.

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Doctrine2: Keep Your Repositories Healthy
Estimated reading time: 3 minutes
Posted on March 23, 2013

Organize Doctrine2 Repos

Doctrine has introduced an entity repository class, an object finder where you can keep methods to find and fetch entities. To make this process even easier, it provides ready made methods for creating and running DQL queries. As an alternative to writing the DQL you can use a query builder. And that is exactly what we do most of the time.

A lot of methods on our Doctrine2 repos used to perform similar functions: creating a query builder, applying criteria, setting a specific order, perhaps paginating and fetching results as well as counting items, getting statistics, creating custom hydration, etc. Basically, we stored all entity related methods regardless of the repository responsibility. We saw many people taking absolutely the same approach to their application development. Why might it have been wrong?

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Estimated reading time: 4 minutes
Posted on March 23, 2012

Project Estimation Done Right

In this article I would like to drill down approaches to a project estimation process. The problem is relevant for both customers and service providers. Customers very often ask several suppliers to prepare proposals at the same time to then compare them and make a final decision. In reality the price factor usually plays a significant if not defining role.

Knowing this, some companies start to mark down in order to win tender and just “get involved” into the job.

Some are too optimistic about their estimates, some may not take certain functionality needed to be provided into consideration, others do not have enough expertise, etc. As a result, a project can’t fit into agreed time & cost limits forcing the customer to pay more, possibly even more than other providers have bidden.

Below are my thoughts on how to strike a happy medium in estimation, what things may not accidentally be taken into account and what you should definitely pay attention to when comparing proposals.

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Estimated reading time: 4 minutes
Posted on March 5, 2012

Website Maintenance vs. Development From Scratch

Lots of you have probably faced a situation when a potential client is looking for someone to help them in refining their existing web site. There are certain pros and cons of accepting such a request, and in this article I would like to share thoughts on this topic based on my personal experience. Website conversion optimization experts play a crucial role in enhancing the effectiveness of a website.

First of all, I’d like to mention some critical points both parties should keep in mind:

  • in the beginning, immediate releases are out of the question;
  • there should be a dedicated person on the client’s side who can respond to your questions as they arise. Trust me, they will :) If you aren’t able to complete a certain piece of code because the other party can’t provide necessary info on demand, the whole process will take ages;
  • initially, it’s better to explicitly discuss and confirm all changes to be done as they will affect the client’s system;
  • since the project isn’t yours and you’re not aware of the specifics, it is almost impossible to give exact figures for the budget and timeline, they will most likely be under or overstated. The best way to understand the project is to start handling it, and setting price and time limits on the first day is quite unprofessional;
  • website maintenance usually costs more (a higher hourly rate) than development from scratch.

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Posted on February 23, 2026

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